Maximizing the total net proceeds is the ultimate goal of a home seller. There are many ways to do that. One of the ways is to get a real estate agent onboard and ask them to get you a better deal. However, you must be aware of their marketing and negotiations prowess to ensure they indeed get you the best deal in the market.
In this post, we are going to list a total of 9 ways using digital and content marketing to market your real estate listing. A new age company often uses these strategies to market real estate listings that fetch a higher value for your property.
So without further ado, let’s begin.
MLS Listings with Details
MLS listings tops the list of real estate lead generation. Listings with details are more likely to get the attention of buyers. They are more likely to be featured on the first page of the search engine results.
Unfortunately, some people believe that an MLS listing is just a piece of paper with information about the property on it. But, this is not true.
A well-written MLS listing will attract more buyers and increase your odds of getting a successful sale.
Content Marketing for Real Estate Listings
This section will discuss the different methods that real estate agents use to create content for their listings. Content marketing is one of the best ways to engage with prospects and leads. It is also a great way to increase your visibility online, which in turn can help you generate more leads for your business.
Real estate agents use content marketing in two ways: through articles and through videos. The articles are usually 200 words or less, and they are written around the neighborhood, pricing, schools, etc. Videos are often uploaded to YouTube and on some sites like Zillow or Redfin. Some people also post videos on their own websites on a blog page.
Keyword Optimization for Listings
Keyword optimization is a necessary part of optimizing a property listing. Understanding which words and phrases to target, and how to use them, can help you get your property in front of the right people.
The more complicated the keyword, the less likely it is that someone will use it when searching for your property. On the other hand, keywords with broad search volume are more valuable than short-tail keywords.
Custom Landing Pages
A custom landing page can be a great way to convert your audience. It is the first impression the audience will have of you and your company.
Custom landing pages are also not just for big companies that have tons of cash to spend on marketing. Smaller companies can make great use of them as well. Creating a custom landing page for one property listing is much easier than trying to create one for all listings which they are competing within the market.
The advantage of creating a custom landing page is that it will be uniquely tailored to your business needs, without having to try and incorporate everything into one website design/layout.
It has become increasingly important for businesses to have their own customized web address which they can use as their company URL, rather than relying on Google or other search engines.
High-quality Pictures are Important
The pictures are the first thing that potential buyers will see when browsing through the listings. They are what makes the property appealing to the first time home buyer.
If you are not a professional photographer or have access to great, high-quality property pictures, then you should consider hiring a professional to take them for you.
Pictures should be taken with care and consideration. The photographer should be aware of what they need to capture so they can do it in the best way possible.
Feature important listing on the first page
A property listing on the home page is a very important feature for any real estate agency that benefits the SEO. You have to use your best eye for design and high-quality imagery to attract your audience’s attention.
The goal of these listings is to catch the attention of potential buyers and convince them that they should visit the website to learn more about the properties available.
Listings on home pages are an essential part of any online marketing strategy because they are most likely seen by visitors coming from search engines or other websites.
Video Marketing for real estate listings
With the help of real estate video marketing and services, you can make your videos more personal, professional, and engaging.
The videos they produce are usually professionally shot, edited, and uploaded on your listings page to make them more appealing for potential buyers. They also provide analytics to track the success of the campaign.
These days it's very easy to create high-quality videos with just a phone camera but it's important that they are still high quality enough for people to engage with them on social media channels like Instagram or Facebook.
Social Media Marketing for Listings
Social media marketing is one of the most powerful and cost efficient ways to generate leads for your property listings. Whether you are a real estate agent or a property listing company, you need to have a strong social media presence on all the major social channels.
You have to be active on every social platform by posting regular updates, engaging with people, and earning their trust. The best way to do this is by using the relevant hashtags that are popular in your niche. You can also create content that is unique for each platform so that you are not just repeating what you have already put up on another channel.
Google Adwords for listings
Google ads are a great way of marketing property listings to potential home buyers. They show up on the front page of Google and can be set to target specific regions, such as by country or region, county or village, street address, and so on. When someone searches for a certain type of property and they find the ads relevant to their search, they will click through to view the listings.